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Droog Design at SoHo House New York

March 3, 2010

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Today Renny Ramakers, co-founder of Droog, the internationally renowned conceptual Dutch design company, speaks at SoHo House New York in Manhattan’s Meatpacking District. Following her lecture Droog will set up shop at SoHo House New York with a pop up Margarita bar in April, a pop up store in May and a pop up go slow cafe on the hotel’s rooftop in June.

Droog (Dutch for Dry) started in Amsterdam in 1993 and has since then designed and realized over 2oo products, projects and events collaborating with more then 100 independent designers. Droog helped launch the careers of Dutch designers like Hella Jongerius, Richard Hutten and Marcel Wanders. Wanders gained instant fame with his 1996 knotted chair, which he produced for Droog. At the 2006 Art Basel Miami, celeb power couple Beyonce Knowles and Jay-Z payed $ 40.000 for a white crochet chair designed by Wanders and produced in a limited 2o piece edition that is sold out.

Droog at SoHo House is a members only program but you can always visit their outlets in New York, Tokyo or Amsterdam. I recently visited Droog Amsterdam – or ‘Droog at Home’ as the founders like to call it – and can assure you it is quite an experience.

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